This is a great article, looking forward to Part 2. I've been wondering how to start bringing our metrics tree to the next level, thanks for the insight!
It’s an input when you can control it. For example you can control which ads you spend money on and how much you spend. You can control how often you message your customers, what kinds of messages you send or which channels you use.
I didn’t do the calculation it was offered by the owner in the video. I think he provided the CAC for the entire year vs per month, that's my mistake not clarifying it. I'll update the text thank you!
This is a great article, looking forward to Part 2. I've been wondering how to start bringing our metrics tree to the next level, thanks for the insight!
Awesome - when is part 2? :)
The plan is for this week
When is something an input vs output metric?
It’s an input when you can control it. For example you can control which ads you spend money on and how much you spend. You can control how often you message your customers, what kinds of messages you send or which channels you use.
I didn’t do the calculation it was offered by the owner in the video. I think he provided the CAC for the entire year vs per month, that's my mistake not clarifying it. I'll update the text thank you!